Persona
Startup Generalist
We are looking for Startup Generalists to help our clients support key initiatives and drive execution across the business.
About the role
A highly organized Startup Generalist who can bring structure, momentum, and clear communication across a busy, multi-department environment. This is a Chief-of-Staff-style role with broader scope. You'll partner closely with founders/CEO, jump into whatever needs solving (strategy, ops, comms, hiring, special projects), build systems where none exist, and act as a general-purpose operator. Ideal for someone who thrives in ambiguity and wants exposure across the entire business.
Key Responsibilities
- Partner directly with the founder/CEO across strategy, operations, communications, and special projects
- Coordinate day-to-day activity across sales, installation, purchasing, service, vendors, and leadership
- Build operational dashboards and systems where none exist (priorities, schedules, vendor updates, job statuses)
- Run customer and franchise communications: triage, respond, ensure follow-through
- Provide general administrative support; close cross-departmental loops; standardize internal processes
- Support the CEO with inbox triage, calendar, deadline tracking, prioritization, and communication prep
- Coordinate travel, light personal admin, and occasional home-related support
- Provide light bookkeeping: monthly reconciliations, sales tax tracking, basic financial organization
- Pick up ad hoc projects across hiring, marketing, finance, and product as priorities shift
- Identify gaps in the organization and propose where to invest next
Required Qualifications
- 3-5 years of proven experience as an Operations Specialist, Chief of Staff, Executive Assistant, or Startup Generalist
- Strong organizational and project coordination skills across multiple workstreams
- Proactive, resourceful, and comfortable working independently with minimal oversight
- Excellent verbal and written communication across departments and stakeholders
- Tech-savvy; comfortable learning new tools quickly
- Customer service mindset; ensures issues are followed through
- Basic familiarity with bookkeeping (or willingness to learn)
- Fully fluent in English
- Ability to commit long-term and full-time
Preferred Qualifications
- Prior experience at an early-stage startup (Seed to Series B)
- Exposure to multiple business functions (ops, marketing, sales, hiring, finance)
- Familiarity with founder-led environments and startup ambiguity
Tools & Technologies
- Notion, Airtable, Asana, ClickUp, Google Workspace, Slack, Loom, QuickBooks (light), Calendly, Zapier or Make, ChatGPT or Claude
Core Competencies
- Comfortable with broad scope and ambiguity
- Builder of systems where none exist
- Strong founder-radar: knows what to escalate vs. solve
- Strategic curiosity paired with execution discipline
- Discreet and trustworthy with sensitive information
What We Offer
- Best salaries in the industry
- Work from anywhere permanently
- Opportunities for growth and advancement
- A fast-paced and collaborative environment
- A warm, people-first company culture
- Get paid in your currency of choice
- Full benefits
This is a full-time, long-term role, dedicated exclusively to one of our clients. All roles at Persona are 100% work-from-anywhere. Once hired, we will carefully match you to a client company that best suits your career background, skills, and goals.