Social Content Specialist

Persona is the company top startups use to hire people from all around the world. Our vision is a future where each person can find the best role for them and companies can discover the world’s best talent. Founded by two Stanford University graduates, Persona works with the world’s fastest-growing technology startups. Our clients are funded by some of the world’s top investors, like Founders Fund, Sequoia Capital, and Andreessen Horowitz.

Persona is a talent agency that recruits, trains, and staffs talented remote professionals such as yourself. This is an opportunity to work closely with the future Googles, Facebooks, and Amazons of the world—building out their organizations and helping them reach the next level of success.

We support everyone we hire with training, mentoring, and technology resources so they are enabled to do their best and are as happy as possible in their roles. We have a large international team dedicated to supporting and taking care of new Persona team members, and our goal is to provide excellent long-term career opportunities for everyone who joins the team.

Who’s Building Persona?

We are a global team of passionate problem solvers who love to build new things and make our customers happy. Our team is made up of motivated, hard-working people spanning the globe, united by a culture of learning and continuous improvement.

What We’re Looking For

We’re seeking an experienced Social Content Specialist to act as the voice of the founder and brand across social platforms. This person will lead content creation, audience growth, and day-to-day engagement, with a strong focus on building a high-quality following on X (Twitter). The ideal candidate has a proven track record of growing accounts, understands how content spreads across modern platforms, and can translate complex fintech and AI concepts into clear, compelling narratives.

Responsibilities—What You'll Do

• Ghostwrite content for the founder across X, LinkedIn, and blog channels

• Draft and publish tweets, threads, LinkedIn posts, and blog articles

• Drive follower growth and engagement, with a primary focus on X

• Identify and engage with relevant conversations, trends, and key voices in tech, AI, and fintech

• Proactively comment on and interact with posts from strategically important accounts

• Respond to comments and manage ongoing audience engagement

• Support content for product launches, announcements, and updates

• Manage both founder and company social accounts as the primary content lead

Qualifications

• 3–5+ years of experience in social media, content, or personal brand management for founders, startups, or tech/fintech companies, with a proven track record of growing and engaging audiences on X (portfolio required)

• Experience ghostwriting for executives or founders, with the ability to capture and maintain a consistent voice

• Deep expertise in X (primary), plus strong working knowledge of LinkedIn and blog-style content; familiarity with Instagram and TikTok preferred

• Exceptional written English (native or near-native), with experience producing both high-performing short-form (posts, threads) and long-form (blogs, thought leadership) content

• Strong understanding of platform algorithms, trends, and virality, with the ability to consistently drive engagement

• Demonstrated ability to proactively engage (replying, commenting, joining conversations) and build visibility within relevant communities

• Familiarity with fintech, AI, or developer tools, and the ability to translate complex technical concepts into clear, compelling content

• Fully fluent in English

• Ability to commit long-term and full-time

• This position is for serious, career-oriented candidates

What We Offer

• Best salaries in the industry

• Permanent ability to work from anywhere in the world

• Opportunities for growth and advancement

• A fast-paced and collaborative environment

• Warm and friendly company culture

• Full benefits

Benefits at Persona

• Health insurance

• Unlimited paid time off (paid sick and vacation leaves)

• Annual bonuses based on performance

• Monthly tech allowance

• Opportunity to be paid in your currency of choice

• Others depending on seniority

This is a full-time and long-term role, dedicated exclusively to serving one of our clients. We are looking for individuals who are ready to fully commit their time and energy to one company and grow and develop along with that company. All roles at Persona are 100% work-from-anywhere (work from home or wherever it suits you best). If this is your first time working for a U.S. company, that’s okay; we provide guidance and assistance getting set up as a remote professional. Once hired, we will carefully match you to a client company of ours that perfectly suits your career background, skills, and goals.

In case you or any exceptional people you know are exploring other roles, our rapidly growing company is also looking for new team members with backgrounds in administration, bookkeeping, accounting, finance, project management, operations, recruiting, human resources, content writing, social media management, research, executive assistance, customer service, customer support, technical support, data management, video editing, sales, account management, marketing, and design.

Visit our website for more information: https://www.personatalent.com/