Senior SEO Copywriter & Content Execution Partner

Persona is the company top startups use to hire people from all around the world. Our vision is a future where each person can find the best role for them and companies can discover the world’s best talent. Founded by two Stanford University graduates, Persona works with the world’s fastest-growing technology startups. Our clients are funded by some of the world’s top investors, like Founders Fund, Sequoia Capital, and Andreessen Horowitz.

Persona is a talent agency that recruits, trains, and staffs talented remote professionals such as yourself. This is an opportunity to work closely with the future Googles, Facebooks, and Amazons of the world—building out their organizations and helping them reach the next level of success.

We support everyone we hire with training, mentoring, and technology resources so they are enabled to do their best and are as happy as possible in their roles. We have a large international team dedicated to supporting and taking care of new Persona team members, and our goal is to provide excellent long-term career opportunities for everyone who joins the team.

Who’s Building Persona?

We are a global team of passionate problem solvers who love to build new things and make our customers happy. Our team is made up of motivated, hard-working people spanning the globe, united by a culture of learning and continuous improvement.

Role Overview

A growing group of health and wellness brands is seeking a Senior SEO Copywriter & Content Execution Partner to support marketing execution across all initiatives.

This role will begin as maternity leave coverage from May through October and is intended to continue long term as part of the marketing team.

The primary focus of this role is high level copywriting and content production. This person will execute a defined marketing strategy, produce SEO optimized content at volume, and collaborate closely with the internal marketing team and leadership.

This is an execution focused role for a strong, experienced writer who can independently produce high quality, conversion aware, SEO optimized content across multiple brands.

Core Responsibilities

Strategic Alignment & Weekly Rhythm

• Meet weekly with leadership to align on priorities, positioning, and upcoming initiatives.

• Meet regularly with the internal marketing team to review strategy, content plans, and execution timelines.

• Translate strategic direction into clear written deliverables.

• Adapt quickly to shifting priorities and evolving business needs.

Website Copywriting & SEO Execution

• Draft and update website copy across multiple brands and any new initiatives or projects.

• Write SEO optimized blogs, service pages, specialty pages, and long form website content.

• Revise and improve existing website sections for clarity, positioning, and search visibility.

• Demonstrate strong proficiency in SEO best practices and integrate keyword strategy naturally into content.

• Coordinate with developers to ensure accurate implementation and formatting.

• Publish content directly in the CMS when needed.

Blog Production & Content Repurposing

• Produce high quality, SEO optimized blog content across initiatives, with high volume production across multiple brands.

• Repurpose blog and long form content into derivative formats, including social media posts and short form adaptations.

• Review, edit, and refine blog drafts written by internal contributors.

• Provide clear, structured editorial feedback to contributors.

• Maintain consistency of tone and positioning across all brands.

Therapist Profiles & Specialty Pages

• Create new therapist profiles, specialty pages, and service descriptions from scratch.

• Update and revise existing therapist profiles and specialty pages as services evolve.

• Meet with team members to gather information and translate it into clear, compelling written content.

• Ensure alignment of all profile and service related content with brand positioning and messaging standards.

Founder Thought Leadership & Distribution

• Draft long form thought leadership content for leadership.

• Adapt leadership content into website, blog, and social ready formats.

• Support positioning initiatives connected to the founder’s brand.

Social Media Content & Publishing

• Develop and maintain the social media content calendar across initiatives.

• Write and publish social media content aligned with the broader marketing strategy.

• Ensure consistency of messaging across website, blog, and social platforms.

Workflow & Execution Management

• Maintain the marketing calendar and track deliverables in project management tools.

• Manage multiple concurrent writing projects across brands.

• Meet deadlines consistently and operate independently after onboarding.

• Communicate clearly regarding deadlines, deliverables, and content status.

Qualifications

• 5+ years of professional copywriting or content writing experience.

• Demonstrated expertise in SEO best practices and long form content production.

• Exceptional writing clarity, tone control, and editorial judgment.

• Ability to produce high quality content at volume across multiple brands.

• Experience writing for professional services, healthcare, or therapy related fields preferred.

• Proficiency in Squarespace and/or WordPress.

• Comfortable interpreting performance data to inform content decisions.

• Proficiency using AI tools such as ChatGPT to enhance workflow and production efficiency.

• Strong prompt writing skills and ability to refine AI outputs effectively.

• Highly detail oriented and able to manage multiple concurrent projects.

What We Offer

• Best salaries in the industry

• Permanent ability to work from anywhere in the world

• Opportunities for growth and advancement

• A fast-paced and collaborative environment

• Warm and friendly company culture

• Full benefits

Benefits at Persona

• Health insurance

• Unlimited paid time off (paid sick and vacation leaves)

• Annual bonuses based on performance

• Monthly tech allowance

• Opportunity to be paid in your currency of choice

• Others depending on seniority

This is a full-time and long-term role, dedicated exclusively to serving one of our clients. We are looking for individuals who are ready to fully commit their time and energy to one company and grow and develop along with that company. All roles at Persona are 100% work-from-anywhere (work from home or wherever it suits you best). If this is your first time working for a U.S. company, that’s okay; we provide guidance and assistance getting set up as a remote professional. Once hired, we will carefully match you to a client company of ours that perfectly suits your career background, skills, and goals.

In case you or any exceptional people you know are exploring other roles, our rapidly growing company is also looking for new team members with backgrounds in administration, bookkeeping, accounting, finance, project management, operations, recruiting, human resources, content writing, social media management, research, executive assistance, customer service, customer support, technical support, data management, video editing, sales, account management, marketing, and design.

Visit our website for more information: https://www.personatalent.com/