Senior Creative Strategist

Persona is where the world’s best companies and the world’s best talent meet.

We place exceptional people from 98 countries into full-time, long-term remote roles with the most ambitious companies on earth. Fortune 500 enterprises, fast-growing startups backed by Sequoia, Founders Fund, and Andreessen Horowitz, and high-performing companies of every size in between. Project management, operations, finance, design, marketing, customer success, and more. One person, one dedicated client, built to last.

The bar is the highest in the industry. More than 200,000 people apply every month, and fewer than 1 in 2,000 are accepted. If you make it, you join a network of people who have cleared a standard most companies couldn’t recruit for on their own, and you get the kind of role that’s almost impossible to find on your own: industry-leading pay set against your experience and skill, real career growth, and a stable seat at a serious company, working from home, anywhere in the world.

Persona was founded in 2018 by two Stanford graduates on a simple idea: talent is everywhere, but the systems that connect talent to opportunity are broken. We’re rebuilding them, and we’ve grown into one of the fastest-growing companies in the global talent industry doing it.

We hire people who care about the craft of their work, take ownership without being asked, and want to build a career rather than just hold a job. If that’s you, we’d like to meet you.

Role Summary

We are hiring a Senior Creative Strategist to own the Meta advertising creative function for a premium fashion, jewellery, and lifestyle brand. This is a senior, hands-on role focused on auditing the current creative operation, establishing a stronger premium direction, and rebuilding the systems that drive profitable growth. You will lead a distributed creative team, develop at least 20 genuinely distinct concepts each week, and partner with the founder and media buyer to improve creative performance. Ideal candidates have supported eight-figure consumer brands, managed significant Meta ad spend, and can balance premium brand presentation with direct-response performance.

Creative Strategy & Performance

• Own the Meta advertising creative strategy from customer research and concept development through testing and iteration

• Develop at least 20 genuinely distinct creative concepts each week, supported by clear briefs and hypotheses

• Create customer avatars, hooks, angles, scripts, storyboards, offers, formats, and editing direction

• Analyze creative performance and diagnose why concepts succeed or fail

• Turn performance insights into systematic iterations and future testing priorities

Team Leadership & Production

• Lead a distributed team of video editors, graphic designers, and content specialists

• Run regular UK-morning creative calls and coordinate execution across time zones

• Assign briefs, review major creative outputs, and provide clear, actionable feedback

• Hold the team accountable for quality, deadlines, output, and execution standards

• Direct scripts, shot lists, filming plans, and content requirements for future production

Systems & Collaboration

• Build and maintain creative trackers, asset libraries, testing records, and production workflows

• Research relevant fashion, jewellery, beauty, fragrance, premium lifestyle, and direct-to-consumer brands

• Work with the founder, media buyer, and operating team to align creative, offers, positioning, and landing-page messaging

• Identify when performance issues are driven by the offer, product, audience, or funnel rather than creative alone

Required Qualifications

• 5+ years of experience in creative strategy, performance creative, paid social, or direct-response advertising

• Direct experience developing Meta advertising creative for brands generating at least eight figures annually

• Experience supporting or managing Meta accounts spending at least $400,000 per month

• Portfolio evidence of advertising concepts that received meaningful spend and drove profitable acquisition

• Strong understanding of customer avatars, awareness levels, funnels, pain points, objections, and emotional buying triggers

• Experience producing a high volume of distinct concepts without sacrificing strategy or creative quality

• Experience leading video editors, graphic designers, or other creative-production team members

• Strong creative briefing, copywriting, scriptwriting, storyboarding, and editing-direction skills

• Ability to interpret Meta performance data and translate results into creative decisions

• Strong visual judgment across premium branding and direct-response advertising

• Availability for regular calls during UK mornings

• Fully fluent in English

• Ability to commit long-term and full-time

Preferred Qualifications

• Experience in fashion, jewellery, beauty, fragrance, luxury, or premium lifestyle

• Experience working with founder-led consumer brands and internal creative teams

• Experience directing shoots and developing detailed scripts and shot lists

• Experience launching new products or categories

• Experience building creative trackers, asset libraries, and production systems from scratch

• Experience hiring and evaluating editors, designers, or content creators

Tools & Technologies

• Meta Ads Manager, Meta Business Suite, Google Sheets, Microsoft Excel, Google Workspace, creative performance trackers, project and production management tools, Slack, Zoom, Loom

Core Competencies

• Premium visual judgment with strong direct-response instincts

• Hands-on creative leader who remains close to execution

• High-output thinker who develops distinct concepts at speed

• Data-informed and comfortable diagnosing creative performance

• Clear manager who raises standards and builds accountability

• Systems builder who creates repeatable creative workflows

• Strong customer and market researcher

• Calm, organized, and decisive under performance pressure

What We Offer

• Best salaries in the industry

• Work from anywhere permanently

• Opportunities for growth and advancement

• A fast-paced and collaborative environment

• A warm, people-first company culture

• Get paid in your currency of choice

• Full benefits

This is a full-time, long-term role, dedicated exclusively to one of our clients. All roles at Persona are 100% work-from-anywhere. Once hired, we will carefully match you to a client company that best suits your career background, skills, and goals.