Sales Development Representative

Persona is a recruiting and staffing company that hires exceptional people from 98 countries into full-time, long-term remote roles with the most ambitious companies on earth.

Our clients include Fortune 500 enterprises, fast-growing startups backed by Sequoia, Founders Fund, and Andreessen Horowitz, and high-performing companies of every size in between. We offer roles in project management, operations, finance, design, marketing, customer success, and more. Every hire is for a specific open position: one person, one dedicated client, built to last.

Every offer we make is for an open role with a single client — the kind of role that’s almost impossible to find on your own: industry-leading pay set against your experience and skill, real career growth, and a stable seat at a serious company, working from home, anywhere in the world.

Persona was founded in 2018 by two Stanford graduates on a simple idea: talent is everywhere, but opportunity isn’t. By recruiting globally for specific client roles, we’ve grown into one of the fastest-growing companies in the global staffing industry. Every applicant goes through the same steps, and each one is designed to let you show what you can actually do.

We hire people who care about the craft of their work, take ownership without being asked, and want to build a career rather than just hold a job. If that’s you, and one of our open roles fits, we’d like to meet you.

Role Summary

We're hiring a Sales Development Representative to help build an outbound sales function from the ground up for an early-stage product. This role focuses on generating pipeline through creative prospecting, cold outreach, and qualified meeting generation while helping shape the processes and approaches that support future sales growth.

The ideal candidate is resourceful, comfortable working without a fixed playbook, and willing to experiment with new sourcing methods to find prospects beyond traditional lead databases. As the role grows, there is an opportunity to participate in sales calls, eventually run calls independently, and support light account management.

Key Responsibilities

• Build targeted lead lists by researching relevant, high-intent prospects

• Identify prospects through creative sources beyond standard email databases, including industry forums, social posts, and niche communities

• Run cold outbound campaigns to generate interest and build qualified sales pipeline

• Book qualified meetings and maintain a consistent flow of opportunities

• Experiment with new sourcing tools, tactics, and prospecting approaches

• Help shape and document outbound processes as the sales function develops

• Join sales calls over time to develop product knowledge and strengthen sales skills

• Progress toward independently running sales conversations

• Support light, non-technical account management for closed customers, including basic billing and account needs

Required Qualifications

• Experience with outbound prospecting, lead generation, sales development, or a closely related function

• Strong research skills and ability to identify relevant prospects through non-traditional sources

• Ability to conduct cold outreach and generate qualified sales opportunities

• Creative and resourceful approach to prospecting and pipeline generation

• Comfortable working in an evolving environment without a rigid sales playbook

• Willingness to test new approaches and adapt based on results

• Strong written and verbal communication skills

• Strong organization, follow-through, and ownership of pipeline-building activities

• Ability to work independently and contribute in a fast-moving environment

Preferred Qualifications

• Experience supporting an early-stage product or developing sales processes from the ground up

• Experience sourcing prospects through industry communities, social channels, or other non-traditional sources

• Interest in growing into broader sales responsibilities, including sales calls and account management

Tools & Technologies

• Prospecting and sourcing tools, lead research databases, outbound sales and communication tools

Core Competencies

• Creative prospector who looks beyond standard lead sources

• Resourceful researcher with strong instincts for finding high-intent prospects

• Strong outbound communicator who can turn cold outreach into qualified meetings

• Comfortable experimenting with new tactics in an evolving sales environment

• Organized and disciplined across prospecting, follow-ups, and pipeline activity

• Self-directed, resilient, and accountable for consistent pipeline generation

• Curious and growth-oriented, with the ability to expand into sales calls and account support

• Collaborative contributor who helps shape and improve outbound processes

• Sound commercial judgment on pricing, scope, and negotiation

What We Offer

• Best salaries in the industry

• work remotely from the location specified for this role permanently

• Opportunities for growth and advancement

• A fast-paced and collaborative environment

• A warm, people-first company culture

• Get paid in your currency of choice

• Full benefits

This is a full-time, long-term remote position dedicated to one client company. Persona provides onboarding and ongoing employment support for this position.