Paid Media Buyer

Persona is a recruiting and staffing company that hires exceptional people from 98 countries into full-time, long-term remote roles with the most ambitious companies on earth.

Our clients include Fortune 500 enterprises, fast-growing startups backed by Sequoia, Founders Fund, and Andreessen Horowitz, and high-performing companies of every size in between. We offer roles in project management, operations, finance, design, marketing, customer success, and more. Every hire is for a specific open position: one person, one dedicated client, built to last.

Every offer we make is for an open role with a single client — the kind of role that’s almost impossible to find on your own: industry-leading pay set against your experience and skill, real career growth, and a stable seat at a serious company, working from home, anywhere in the world.

Persona was founded in 2018 by two Stanford graduates on a simple idea: talent is everywhere, but opportunity isn’t. By recruiting globally for specific client roles, we’ve grown into one of the fastest-growing companies in the global staffing industry. Every applicant goes through the same steps, and each one is designed to let you show what you can actually do.

We hire people who care about the craft of their work, take ownership without being asked, and want to build a career rather than just hold a job. If that’s you, and one of our open roles fits, we’d like to meet you.

Role Summary

We are hiring a Paid Media Buyer to own and optimize paid acquisition across Meta, Google, and additional paid channels as they are tested. This is a hands-on performance marketing role responsible for account management, budget pacing, bidding, audience strategy, creative testing, performance reporting, and contributing to landing-page and offer optimization.

You will work closely with the broader team to turn campaign performance into clear testing priorities and recommendations for what to build, test, and improve next.

Key Responsibilities

Paid Media Management

• Own paid advertising accounts across Meta and Google

• Support additional paid channels as new platforms are tested

• Manage campaign builds and day-to-day account execution

• Own budget pacing and bidding strategy

• Develop and refine audience strategies

• Build and maintain a structured testing roadmap

Creative Testing & Development

• Partner with designers on paid-media creative development

• Create clear creative briefs based on campaign objectives and performance data

• Help direct advertising concepts

• Manage the creative testing cycle

• Analyze performance to determine what creative should be produced or tested next

Performance Analysis & Reporting

• Participate in weekly team meetings to communicate campaign progress

• Report on current tests, results, and upcoming priorities

• Prepare monthly performance reviews

• Evaluate performance against CAC, ROAS, and new-customer targets

• Turn campaign data into actionable optimization recommendations

Conversion & Growth Optimization

• Provide input on landing pages and offers

• Look beyond ad-level performance to identify opportunities across the broader customer acquisition journey

• Recommend changes that can improve paid-media efficiency and new-customer acquisition

Required Qualifications

• Hands-on experience managing paid advertising campaigns

• Practical experience with Meta Ads and Google Ads

• Strong understanding of campaign builds, bidding, budget pacing, audiences, and testing

• Experience analyzing performance against metrics such as CAC and ROAS

• Ability to translate performance data into clear optimization and testing decisions

• Experience collaborating with creative teams or designers on advertising concepts

• Strong analytical and performance-marketing mindset

• Clear communication skills for presenting campaign progress and recommendations

Preferred Qualifications

• Experience supporting creative testing and performance-driven creative development

• Experience contributing to landing-page or offer optimization

• Familiarity with testing paid acquisition channels beyond Meta and Google

Tools & Technologies

• Meta Ads, Google Ads, Paid-media analytics and reporting tools, Creative testing workflows, Landing-page and conversion optimization tools

Core Competencies

• Paid media buying

• Performance marketing

• Campaign optimization

• Budget pacing

• Bidding strategy

• Audience development

• Creative testing

• CAC and ROAS analysis

• Performance reporting

• Conversion optimization

• Analytical decision-making

• Cross-functional collaboration

What We Offer

• Best salaries in the industry

• work remotely from the location specified for this role permanently

• Opportunities for growth and advancement

• A fast-paced and collaborative environment

• A warm, people-first company culture

• Get paid in your currency of choice

• Full benefits

This is a full-time, long-term remote position dedicated to one client company. Persona provides onboarding and ongoing employment support for this position.