Growth Marketing & Social Media Manager

Persona is a recruiting and staffing company that hires exceptional people from 98 countries into full-time, long-term remote roles with the most ambitious companies on earth.

Our clients include Fortune 500 enterprises, fast-growing startups backed by Sequoia, Founders Fund, and Andreessen Horowitz, and high-performing companies of every size in between. We offer roles in project management, operations, finance, design, marketing, customer success, and more. Every hire is for a specific open position: one person, one dedicated client, built to last.

Every offer we make is for an open role with a single client — the kind of role that’s almost impossible to find on your own: industry-leading pay set against your experience and skill, real career growth, and a stable seat at a serious company, working from home, anywhere in the world.

Persona was founded in 2018 by two Stanford graduates on a simple idea: talent is everywhere, but opportunity isn’t. By recruiting globally for specific client roles, we’ve grown into one of the fastest-growing companies in the global staffing industry. Every applicant goes through the same steps, and each one is designed to let you show what you can actually do.

We hire people who care about the craft of their work, take ownership without being asked, and want to build a career rather than just hold a job. If that’s you, and one of our open roles fits, we’d like to meet you.

Role Summary

We are seeking a Growth Marketing & Social Media Manager to lead hands-on DTC marketing initiatives across paid advertising, content creation, organic social media, influencer partnerships, and email marketing.

The ideal candidate is a performance-focused marketer who can manage and optimize campaigns, create compelling content, build creator relationships, and use data to improve customer acquisition, retention, and revenue growth.

This role requires someone who can independently execute across multiple marketing channels while combining creative strategy with strong analytical decision-making.

Key Responsibilities

Meta Ads & DTC Growth

• Own and manage Meta advertising campaigns across Facebook and Instagram

• Build, launch, optimize, and report on paid media campaigns

• Develop strategies across prospecting, retargeting, creative testing, and campaign scaling

• Manage campaign structure, audiences, budgets, placements, and optimization directly within Meta Ads Manager

• Continuously test creative concepts, messaging, audiences, formats, and offers

• Monitor key performance metrics including CAC, ROAS, MER, conversion rate, AOV, and other ecommerce indicators

• Use campaign insights to guide future creative development and marketing decisions

• Stay current with paid social best practices, platform updates, and attribution changes

Email Marketing & Lifecycle Growth

• Manage and optimize ecommerce email marketing campaigns

• Build, schedule, and analyze promotional, educational, product, and retention-focused emails

• Develop and maintain automated email flows including welcome, abandoned cart, browse abandonment, post-purchase, and win-back sequences

• Support customer acquisition through forms, lead magnets, and other list-growth initiatives

• Segment audiences based on customer behavior, purchase history, engagement, and lifecycle stage

• Test messaging, subject lines, offers, creative, timing, and calls to action

• Monitor email performance, deliverability, engagement, and revenue contribution

Content Creation & Production

• Own content calendars and ensure consistent production of marketing assets

• Plan creative concepts, briefs, shot lists, product selection, and content requirements

• Coordinate content production from concept development through final delivery

• Create content for paid advertising and organic social channels

• Identify creative opportunities based on campaign performance and audience response

• Organize and maintain marketing assets for efficient team access

• Use performance data to inform future creative direction

Influencer & Creator Marketing

• Identify and build relationships with relevant creators and influencers

• Develop and maintain a consistent creator pipeline

• Manage creator outreach, relationship management, product seeding, briefing, follow-ups, and content delivery

• Create clear creator briefs while allowing authentic content creation

• Track creator performance, content usage, response rates, and partnership effectiveness

• Identify high-performing creator content for use across paid, organic, and email channels

Organic Social & Marketing Operations

• Own organic social strategy and content planning

• Create and manage publishing calendars across relevant platforms

• Identify trends, content formats, and engagement opportunities

• Coordinate campaigns across paid media, organic social, creators, email, and website initiatives

• Maintain marketing calendars, campaign briefs, deadlines, asset libraries, and reporting

• Support seasonal campaigns, product launches, and promotional initiatives

Required Qualifications

• Significant hands-on experience managing Meta Ads for an ecommerce or DTC brand

• Experience personally building, launching, managing, and optimizing campaigns in Meta Ads Manager

• Strong understanding of paid media performance metrics including CAC, ROAS, MER, AOV, conversion rate, and LTV

• Hands-on experience using Klaviyo or similar ecommerce email marketing platforms

• Experience building and optimizing email campaigns, automated flows, audience segments, and reporting

• Experience planning and managing content production, including concepts, briefs, and creative coordination

• Experience sourcing and managing influencer or creator partnerships

• Experience developing UGC and creator content for paid and organic channels

• Strong understanding of what makes creative perform in paid social environments

• Strong organic social instincts and understanding of current social media trends

• Ability to manage multiple campaigns, creators, content projects, and deliverables simultaneously

• Strong analytical, organizational, and communication skills

• Ability to work independently and take ownership of marketing initiatives

Preferred Qualifications

• Experience marketing jewelry, fashion accessories, beauty, apparel, or other lifestyle products

• Shopify or ecommerce platform experience

• Experience managing visually driven consumer brands

• Experience combining paid media, content, influencer marketing, and email into a unified growth strategy

• Experience using marketing data to guide creative and campaign decisions

Tools & Technologies

• Meta Ads Manager, Klaviyo, Shopify or ecommerce platforms, Google Analytics, Google Workspace, Instagram, Facebook, influencer marketing platforms, content management tools, reporting dashboards, project management tools, Slack, creative collaboration tools

Core Competencies

• Performance marketing

• DTC growth strategy

• Paid social advertising

• Ecommerce marketing

• Content strategy and production

• Influencer relationship management

• Email lifecycle marketing

• Data-driven decision making

• Creative testing and optimization

• Campaign management

• Marketing operations

• Strong ownership and execution

What We Offer

• Best salaries in the industry

• work remotely from the location specified for this role permanently

• Opportunities for growth and advancement

• A fast-paced and collaborative environment

• A warm, people-first company culture

• Get paid in your currency of choice

• Full benefits

This is a full-time, long-term remote position dedicated to one client company. Persona provides onboarding and ongoing employment support for this position.