LinkedIn Marketing Specialist

Persona is a recruiting and staffing company that hires exceptional people from 98 countries into full-time, long-term remote roles with the most ambitious companies on earth.

Our clients include Fortune 500 enterprises, fast-growing startups backed by Sequoia, Founders Fund, and Andreessen Horowitz, and high-performing companies of every size in between. We offer roles in project management, operations, finance, design, marketing, customer success, and more. Every hire is for a specific open position: one person, one dedicated client, built to last.

Every offer we make is for an open role with a single client — the kind of role that’s almost impossible to find on your own: industry-leading pay set against your experience and skill, real career growth, and a stable seat at a serious company, working from home, anywhere in the world.

Persona was founded in 2018 by two Stanford graduates on a simple idea: talent is everywhere, but opportunity isn’t. By recruiting globally for specific client roles, we’ve grown into one of the fastest-growing companies in the global staffing industry. Every applicant goes through the same steps, and each one is designed to let you show what you can actually do.

We hire people who care about the craft of their work, take ownership without being asked, and want to build a career rather than just hold a job. If that’s you, and one of our open roles fits, we’d like to meet you.

Role Summary

We are seeking an experienced LinkedIn Marketing Specialist to help one client company strengthen and grow its presence on LinkedIn.

This role will be responsible for developing and running LinkedIn campaigns, analyzing campaign performance, identifying opportunities for improvement, and continuously optimizing results. The specialist will also create and manage organic LinkedIn content to support the company’s broader presence and engagement on the platform.

Key Responsibilities

• Plan, create, launch, and manage LinkedIn marketing campaigns

• Monitor campaign performance and analyze results over time

• Identify trends, opportunities, and areas for improvement based on campaign data

• Continuously optimize campaigns to improve performance

• Create and manage organic LinkedIn content

• Maintain a consistent and professional presence across the company’s LinkedIn activity

• Evaluate the performance of organic content and adjust approaches based on results

• Develop recommendations for improving the company’s overall LinkedIn presence

• Balance paid campaign activity with organic content efforts

• Provide clear performance insights and recommendations based on available data

Required Qualifications

• Proven professional experience with LinkedIn marketing

• Hands-on experience creating and managing LinkedIn campaigns

• Demonstrated ability to analyze campaign performance and optimize campaigns based on results

• Experience creating and managing organic LinkedIn content

• Strong understanding of LinkedIn as both a paid and organic marketing channel

• Comfortable working independently and taking ownership of ongoing campaign and content management

• Strong analytical and communication skills

Preferred Qualifications

• Experience managing both paid and organic LinkedIn strategies

• Experience improving campaign performance through ongoing testing and optimization

• Ability to translate campaign data into clear, actionable recommendations

Tools & Technologies

• LinkedIn, LinkedIn Campaign Manager, LinkedIn Analytics

Core Competencies

• LinkedIn campaign management and optimization

• Performance analysis and data-informed decision-making

• Organic LinkedIn content strategy

• Strong content judgment and audience awareness

• Testing and continuous improvement

• Independent ownership and follow-through

• Clear communication and reporting

What We Offer

• Best salaries in the industry

• work remotely from the location specified for this role permanently

• Opportunities for growth and advancement

• A fast-paced and collaborative environment

• A warm, people-first company culture

• Get paid in your currency of choice

• Full benefits

This is a full-time, long-term remote position dedicated to one client company. Persona provides onboarding and ongoing employment support for this position.