Growth Operations Specialist

Persona is a recruiting and staffing company that hires exceptional people from 98 countries into full-time, long-term remote roles with the most ambitious companies on earth.

Our clients include Fortune 500 enterprises, fast-growing startups backed by Sequoia, Founders Fund, and Andreessen Horowitz, and high-performing companies of every size in between. We offer roles in project management, operations, finance, design, marketing, customer success, and more. Every hire is for a specific open position: one person, one dedicated client, built to last.

Every offer we make is for an open role with a single client — the kind of role that’s almost impossible to find on your own: industry-leading pay set against your experience and skill, real career growth, and a stable seat at a serious company, working from home, anywhere in the world.

Persona was founded in 2018 by two Stanford graduates on a simple idea: talent is everywhere, but opportunity isn’t. By recruiting globally for specific client roles, we’ve grown into one of the fastest-growing companies in the global staffing industry. Every applicant goes through the same steps, and each one is designed to let you show what you can actually do.

We hire people who care about the craft of their work, take ownership without being asked, and want to build a career rather than just hold a job. If that’s you, and one of our open roles fits, we’d like to meet you.

Role Summary

We are hiring a Growth Operations Specialist to own key organic growth, outbound sales, and AI-enabled growth initiatives for a fast-growing consumer products business. You will work across SEO and GEO, lead generation, outbound infrastructure, campaign execution, and AI-supported growth workflows.

This role is ideal for someone who is hands-on, resourceful, and comfortable taking ownership from day one. This is a full-time remote role open globally, with approximately three hours of overlap with EST required.

Key Responsibilities

• Own and execute SEO and GEO initiatives to improve organic visibility

• Manage outbound prospecting, lead generation, and campaign execution

• Set up and maintain outbound infrastructure, including domains, email warm-up, and sending workflows

• Research and build targeted prospect lists

• Write, test, and optimize outbound messaging and sequences

• Use AI tools to improve research, outreach, and growth workflows

• Monitor campaign and organic-growth performance and identify opportunities for improvement

• Support broader growth and operational projects as priorities evolve

Required Qualifications

• Proven hands-on experience in SEO and organic growth

• Strong experience with outbound sales and lead generation

• Experience managing outbound campaign setup and infrastructure

• Strong prospect research and list-building skills

• Strong written communication and outbound copywriting ability

• High level of AI fluency and confidence using AI in day-to-day work

• Experience with Instantly, Clay, Apollo, or similar tools

• Ability to work independently and take ownership with minimal direction

• Fully fluent in English

• Ability to commit full-time and maintain approximately three hours of EST overlap

Preferred Qualifications

• Experience in consumer products or e-commerce

• Familiarity with GEO and AI-driven search optimization

• Experience improving or automating growth workflows

• Experience in a startup or fast-moving growth environment

Tools & Technologies

• Instantly, Clay, Apollo, Claude, SEO and GEO tools, Prospecting and lead research tools, Email warm-up and outbound campaign tools

Core Competencies

• Proactive operator who takes ownership and moves work forward independently

• Strong balance of organic-growth and outbound-sales execution

• Resourceful researcher with strong prospecting instincts

• Clear and persuasive outbound communicator

• AI-fluent problem-solver who looks for smarter ways to work

• Organized and adaptable across multiple growth initiatives

What We Offer

• Best salaries in the industry

• work remotely from the location specified for this role permanently

• Opportunities for growth and advancement

• A fast-paced and collaborative environment

• A warm, people-first company culture

• Get paid in your currency of choice

• Full benefits

This is a full-time, long-term remote position dedicated to one client company. Persona provides onboarding and ongoing employment support for this position.