Business Development Representative

The Business Development Representative is responsible for identifying new business opportunities, generating qualified leads, building early-stage relationships, and driving the top of the sales funnel. This is a strategic role: you will research markets, develop outbound strategies, build proposals, and convert prospects into pipeline for the AE team. Ideal candidates are proactive, strategic thinkers with a strong B2B background and a track record of generating measurable pipeline.

Key Responsibilities

• Conduct market research to identify new business opportunities and industry trends

• Develop and execute multi-channel outbound strategies (email, LinkedIn, phone, events) to generate leads

• Qualify inbound and outbound leads against ICP, BANT/MEDDIC, or similar frameworks

• Build and maintain relationships with prospective clients; understand their needs and recommend solutions

• Develop and execute targeted sales strategies to hit pipeline and revenue targets

• Prepare and present business proposals, contracts, and agreements

• Attend industry events, conferences, and networking opportunities to build pipeline and brand presence

• Collaborate with marketing, product, and customer service to ensure cohesive go-to-market execution

• Track and analyze sales performance, market trends, and client feedback in CRM

• Provide weekly reports on BD activity, pipeline, and market insights to senior management

Required Qualifications

• Bachelor's degree in Business, Marketing, Sales, or a related field

• 3-5 years of experience in business development, outbound sales, or a related B2B role

• Demonstrated ability to build pipeline from cold outreach

• Comfortable analyzing market data and translating it into sales strategy

• Strong interpersonal, written, and verbal communication skills

• Familiarity with CRM systems (Salesforce, HubSpot, or Zoho)

• Fully fluent in English

• Ability to commit long-term and full-time

Preferred Qualifications

• Experience with sales engagement platforms (Outreach, Apollo, Salesloft, Lemlist)

• Background in staffing, recruiting, BPO, SaaS, or B2B services

• Hands-on with LinkedIn Sales Navigator and ZoomInfo or similar prospecting tools

Tools & Technologies

• Salesforce, HubSpot, Zoho CRM, Outreach, Apollo, Salesloft, LinkedIn Sales Navigator, ZoomInfo, Slack, Zoom, Google Workspace

Core Competencies

• Strategic thinker with a proactive, hunter mindset

• Resilient and persistent through rejection

• Sharp written communicator (cold email, LinkedIn DM)

• Data-driven; iterates outreach based on metrics

• Strong collaborator with marketing and sales teams

What We Offer

• Best salaries in the industry

• Work from anywhere permanently

• Opportunities for growth and advancement

• A fast-paced and collaborative environment

• A warm, people-first company culture

• Get paid in your currency of choice

• Full benefits

This is a full-time, long-term role, dedicated exclusively to one of our clients. All roles at Persona are 100% work-from-anywhere. Once hired, we will carefully match you to a client company that best suits your career background, skills, and goals.